Fitness Club Elite — Fès

This gym virtual tour in Morocco covers an 800 m² training floor in Fès, rebuilt as a single continuous walkthrough you move through the way you would move through the room itself. A club this size is judged on its circulation before anything else: how much room is left around the equipment, how far one area sits from the next, how high the ceiling runs, how the light falls. None of that survives a tightly cropped photo, and all of it is what someone weighing a membership wants to check before making the trip. The 3D capture hands that walk over to them, on their own time, with no appointment and nobody standing beside them. The project was delivered in 48 hours.

Across 800 m², orientation matters as much as detail. The 2D floor plan supplied with the tour gives the overview: where you are standing, what you have not seen yet, how the spaces connect. Interactive hotspots placed along the route label whatever is worth labelling — the name of an area, a note on how it is used, a link through to the matching page on the club's website. Visitors are not left guessing at what they are looking at, and the club is not left explaining the same layout over the phone.

Two deliverables widen the reach of the project. The tour is published to Google Maps through the club's Business Profile, so the gym virtual tour surfaces in Maps for anyone searching for a club in Fès on their phone, before they ever open a website. It is also embedded on the club's own site, with an integration guide so the team can place it elsewhere later — home page, pricing page, a campaign, an email. The styling follows the club's own branding, so the tour reads as the club rather than as a generic viewer.

For an operator the value is straightforward: the floor stays visitable when the doors are closed, while someone is still comparing addresses, or while they are planning a move to Fès from another city in Morocco. People who do walk in already know the place, which leaves the conversation free for membership questions instead of a guided lap. It answers, once and for good, the question this business gets asked constantly — what does it actually look like in there?